Information in an elevator pitch, due to the limited amount of time, should be condensed in order to express the most important ideas or concepts within the allotted time. According to the Idaho Business Review, the first two sentences of any elevator pitch are the most important, and should hook or grab the attention of the listener. Therefore, the main focus of an elevator pitch should be making it short and direct.
Aspects Īn elevator pitch is meant to last the duration of an elevator ride, which can vary in length from approximately thirty seconds to two minutes. The elevator platform was held in place by Otis' device. He did so by lifting an elevator, like normal, but as it was positioned approximately halfway up the elevator shaft, the rope was cut. In 1854, in the Crystal Palace Exposition in New York in front of a big audience, Otis revealed his device. The device was created out of steel wagon spring meshing and provided a backup catch and hold mechanism if the rope lifting the elevator gave way. In 1852, Otis began developing a device that would improve the safety of elevators, specifically related to the hoists used to lift heavy equipment to upper floors.
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Once they reached the floor in which the CEO was getting off, Crosby was asked to deliver a full presentation on the topic at a meeting for all of the general managers.Īnother origin story for the elevator pitch is from Elisha Graves Otis, the inventor of a device meant for elevator safety, which dates back to the 1850s. Crosby stepped onto an elevator with the CEO of the company in order to deliver his speech. He planned a speech regarding the change he wanted to see and waited at the ITT headquarters elevator. Essentially, an elevator pitch is meant to allow an individual to pitch themselves or an idea to a person who is high up in a company, with very limited time.Ĭrosby, who worked as a quality test technician, and then later as the Director of Quality at International Telephone and Telegraph, recounted how an elevator pitch could be used to push for change within the company.
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Philip Crosby, author of The Art of Getting Your Own Sweet Way (1972) and Quality Is Still Free (1996) suggested individuals should have a pre-prepared speech that can deliver information regarding themselves or a quality that they can provide within a short period of time, namely the amount of time of an elevator ride for if an individual finds themselves on an elevator with a prominent figure. However, there is another known potential origin story that dates back prior to the story of Rosenzweig and Caruso. Thus, the concept of an elevator pitch was created, as says Rosenzweig. So, in order to pitch her ideas, Caruso would join her during short free periods of time she had, such as on an elevator ride.
According to Rosenzweig, Caruso was a senior editor at Vanity Fair and was continuously attempting to pitch story ideas to the Editor-In-Chief at the time, but could never pin her down long enough to do so simply because she was always on the move. One commonly-known origin story is that of Ilene Rosenzweig and Michael Caruso, two former journalists active in the 1990s. There are many origin stories for the elevator pitch. The name-elevator pitch-reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.īackground information and history Unlike a sales pitch, there may not be a clear buyer–seller relationship. The goal is simply to convey the overall concept or topic in an exciting way. An elevator pitch does not have to include all of these components, but it usually does at least explain what the idea, product, company, or person is and their value.Īn elevator pitch can be used to entice an investor or executive in a company, or explain an idea to a founder's parents. Finally, when explaining an individual person, the description generally explains one's skills and goals, and why they would be a productive and beneficial person to have on a team or within a company or project. This description typically explains who the thing is for, what it does, why it is needed, and how it will get done. An elevator pitch quickly summarises an idea, product or service during a short journey in an elevatorĪn elevator pitch, elevator speech, or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time.
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